KPSN Thought Leadership

• Mar 08, 2016
• Prabhu Govindan

The much awaited Union Budget 2016 has finally been unveiled by the Hon’ble finance minister (“FM”),expatiating on a series of policy initiatives and schemes that aim at encouraging startups and existing Micro, Small and Medium Scale Enterprises (“MSME”). They key objective of such schemes were to eliminate the common challenges startups come across, and ensure that MSMEs in the country get a fillip.

• Mar 07, 2016
• Prabhu Govindan

The digital economy in India is growing at a rapid pace at ten per cent per year, significantly faster than the global economy as a whole. Online advertising forms an integral part of the expeditious growth of the digital economy.